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West Point Class of 1969

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Aug 26 2014

Framing the Army of the Future – 1995

By Suzanne Rice, wife of COL Bill Rice, Chief of Plans and Operations, Third U. S. Army, Ft. McPherson, Georgia

When General Dennis Reimer, USMA Class of 1962, was named Army Chief of Staff in 1995, he called upon a small group of officers from throughout the Army to be a part of his transition team. Bill was sent TDY to the Pentagon to represent Third U.S. Army where he was a Colonel serving as the Chief of Plans for ARCENT, the Army Component of Central Command. Bill’s contribution to the transition team was to help to develop an assessment of the state of the Army and make proposals for the Army of the future.

General Dennis Reimer
General Dennis Reimer

One of the things that the transition team set into motion was an emphasis on Army Values. These values have been an integral part of the Army since the birth of our nation, but General Reimer’s transition team sought to put them in a way that could be learned and easily understood by all members of the Army. They decided upon the acronym, LDRSHIP, to distill these important values for every soldier. Knowing that soldiers come from many backgrounds and experiences, it was their recommendation to General Reimer that these LDRSHIP values are universal, in every situation, anywhere in the Army and they form the foundation of Army life.

L – Loyalty – Bear true faith and allegiance to the U. S. Constitution, the Army, your unit and other soldiers.

D – Duty – Fulfill your obligations.

R – Respect – Treat people as they should be treated.

S – Selfless Service – Put the welfare of the Nation, the Army, and subordinates before your own.

H – Honor – Live up to all the Army Values.

I – Integrity – Do what’s right – legally and morally.

P – Personal Courage – Face fear, danger or adversity (physical and moral)

This set of Army values was, then, integrated into basic Army information given to all Plebes at USMA as well as soldiers in basic training and, since 1995, soldiers have been expected to learn and live by these values. Army officers and NCOs continue to be encouraged to develop these values in themselves and in their soldiers. The transition team chose this particular acronym to remind each and every soldier that these Army Values make up the foundation of good leadership (LDRSHIP) for today’s Army.

Cadets and soldiers continue to learn these Army Values today. Bill brought the influences of his West Point years to his work for General Reimer. Bill, and others on the transition team, as well as General Reimer himself, had been living by these values since they learned the Cadet Prayer: “Strengthen and increase our admiration for honest dealing and clean living and suffer not our hatred of hypocrisy and pretense ever to diminish. Encourage us in our endeavor to live above the common level of life. Make us to choose the harder right instead of the easier wrong, and never to be content with a half truth when the whole can be won. Endow us with courage that is born of loyalty to all that is noble and worthy, that scorns to compromise with vice and injustice and knows no fear when truth and right are in jeopardy.”

LDRSHIP

Written by clickt10 · Categorized: By Suzanne RIce for Bill

Reader Interactions

Comments

  1. Pete Grimm says

    Jun 14, 2021 at 1:26 pm

    Suzanne,

    Thanks for this. Some of the BOTL managed to become the ‘levening in the bread’ we were all intended to be.

    Pete Grimm

    Reply
    • Suzanne Rice says

      Jul 4, 2021 at 11:41 am

      It was Bill’s honor to be asked. Thank you, Pete.

      Reply
  2. Bill Bahr, H-1 says

    Jun 14, 2021 at 5:03 pm

    Dear Suzanne:

    Thanks for LDRSHIP on The Days Forward and for sharing this story. To you and Bill: Well done!

    Have a great Flag Day!

    Best regards & BOTL,
    Bill

    Reply
    • Suzanne Rice says

      Jul 4, 2021 at 11:43 am

      Thanks for your comment, Bill. Happy to share this story.

      Reply
  3. Geoff Prosch says

    Jun 17, 2021 at 7:45 am

    Thanks Suzanne. Great reminder on what we are all about. I too had the honor to serve with GEN Reimer Reimer in the 8th ID (M) in Germany and with the 4th ID (M) at Fort Carson. Thanks for Bill’s leadership. We miss him.

    Reply
    • Suzanne Rice says

      Jul 4, 2021 at 11:46 am

      Hi! Geoff. I never did figure out how Bill got the call to work on GEN Reimer’s team. Bill had never worked for GEN Reimer before, but it was an honor to participate.

      Reply
  4. Eric Robyn says

    Aug 12, 2023 at 12:13 pm

    Hi, Suzanne, don’t know how I missed this article by you on such an important topic! I recall when Bill served on the team and he was obviously the right pick. Enduring virtues framed memorably.

    Reply

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